AGILIS Com®, the model of communication styles
Paul Watzlawick, Pragmatics of Human Communication, Norton, 1967
You already communicate. Without thinking about it. So does your team. AGILIS Com turns it into a shared language.
The cost of the problem
NearlyEUR 12,000per employee per year
Harris Poll for Grammarly, 2022: USD 12,506, converted at the ECB 2022 average rate · Observatoire du Coût des Conflits, OpinionWay for All Leaders Initiative and topics, 2021, 974 employees · Gallup, 2026 · Boushey and Glynn, 2012 · SHRM Foundation, 2008
52% of employees who left say their departure could have been prevented (Gallup, 2019). What goes wrong has a mechanism. It can be read with AGILIS Com®.
The answer
Nobody decided on this loss. It is paid all the same. What does get decided is what you put up against it.
About250%net return for the employer, within the following year
Measured by the only large-scale randomised trial on this type of training, on real production data: 13 to 20% more productivity. The mechanism transfers, the percentage does not: it was measured in garment manufacturing, in India.
Adhvaryu, Kala and Nyshadham, Journal of Political Economy, 2023 (randomised trial, 1,087 employees trained out of 2,703) · Seligman et al., American Psychologist, 2005 (randomised trial)
You may well have bought colours before. If they stayed on the wall, it is because nothing followed. Here, what follows is part of what you buy.
A pilot, not a plan. One team, three stages: questionnaire, profiles, debrief. The proof is made in your own organisation.
One or two Elements come to you without any effort. They are what others see first.
Other people’s gaze stops here. Yours goes on.
These Elements remain available. Activating them takes energy, holding them over time wears you out.
The deepest one costs you the most. In someone else, it fascinates you, or irritates you the moment it goes off track.
Once you have the profile
From the employee to the company
AGILIS Com belongs to the family of behavioural profiling approaches. What they bring is documented, with figures to back it up.
In what setting
The same inventory. Six ways to use it.
Three office scenes
He decides in three seconds, the other person just wanted a night to think it over.
Go-getter versus Imaginative: the Pace axis.
She answers with process and deadlines, he first wanted to know how you were.
Methodical versus Accommodating: the Method axis.
He defends the case point by point, she defuses everything with a joke.
Tenacious versus Playful: the Frame axis.
None of this is a people problem. These are gaps between Elements, and a gap can be prevented.
The six Elements
The colour names the Element, never the person. You have all six, each at its own depth: what changes is the order and the intensity.
When the pressure rises
Unmanaged pressure sets in when a need stops being fed: agility disappears and everyone retreats into their own Element, in its negative version. The Elements face one another in pairs.
Telling a Go-getter to “calm down” worsens the very thing you want to put out: you do not reason with a need, you feed it.
The 360, how others see you
The inventory says how you see yourself. The 360 says what others see. Beyond a 20-point gap, others read you differently from what you believe: that is a blind spot.
We are so accustomed to disguise ourselves to others that in the end we become disguised to ourselves.
The significant gap threshold. From 2 observers upwards, answers are anonymous.
If you manage people
Each Element governs a management style. Under pressure, that same style tips into its negative version. It is not a different manager, it is the same one, whose need is no longer being fed. You have all twelve.
Twelve team roles follow from this, two per Element. Yours, and the one missing from the table.
The one missing from your table cannot be guessed. It can be read.
Before you decide
No, and it is the model itself that says so: a map is not the territory.
You have the six management styles, and their drift under pressure. Agility is not a change of personality, it is opening your toolbox.
Conflict is blamed on people when it is structural. Naming an Element depersonalises the disagreement: instead of “he is difficult”, you say “we are on the Pace axis”. The same observation, without putting anyone on trial.
No. Not everyone hears change the same way, and a single communication plan treats resisters as opponents. You do not need six messages, you need six ways into the same message.
Because we sell our own Element. Yet non-verbal signals, delivery and the first few words are often enough to place the Element of the person you are talking to.
The Elements define the WHY, your deep motivations. The Dimensions define the HOW, your action strategies. They are independent of the Elements: a Methodical can be Flexible, a Playful can be Anticipating.
Four combinations follow from this. They are established during the debriefing with the trainer, not by the questionnaire alone.
Behind the six markers, the fine grain of the model: these are not six objects, they are six positions, and it is the order that counts. A map is not the territory, and yours is still to be explored.
A questionnaire of about fifteen minutes, each statement rated from 1 to 7, brings out your profile. The trainer has the result immediately. You open it with them, in a one-to-one session or during a training course, never alone.
No, and this is not window dressing: the law and the method say the same thing. A diagnostic describes how someone communicates today, never what a candidate will be worth tomorrow.
The evidence
From industry to retail, from luxury to services: organisations of every size, for jobs that have nothing in common. The language, though, is the same.
AGILIS Com® satisfaction: average of end-of-course evaluations for 2025, compiled in February 2026 from all certified trainers · CPP Global Human Capital Report, 2008 (5,000 employees, 9 countries) · Seligman et al., American Psychologist, 2005 (randomised trial)
The price is set by the certified trainer who supports you.